ABOUT OUR PROCESS
INTENT PURPOSE IMPACT
At Lemon we believe in asking questions that may or may not have an answer but surely one or many solutions. It all starts by asking a question Why? Why not? How can we push the boundary even further? We are at a pivotal juncture as a human race and from now on it’s about making sustainable choices not only for the ecology but also the well-being of our race.
RESEARCH
We are inspired by the consumers: their lives, perceptions and behaviour. We’re mindful of trends, markets, competitors and audience and what influences their choices. We collaborate and workshop with client teams to better understand the industry and the client's vision. Additionally, we also conduct our own background research for deeper insights.
RESEARCH
We are inspired by the consumers: their lives, perceptions and behaviour. We’re mindful of trends, markets, competitors and audience and what influences their choices. We collaborate and workshop with client teams to better understand the industry and the client's vision. Additionally, we also conduct our own background research for deeper insights.
ANALYSIS
We create interaction matrices, schematic diagrams and models to come up with approaches that we consider as opportunities to explore in detail. These are derived from our interactions with consumers and our balanced understanding of the market scenario and organisational constraints in which we are operating.
ANALYSIS
We create interaction matrices, schematic diagrams and models to come up with approaches that we consider as opportunities to explore in detail. These are derived from our interactions with consumers and our balanced understanding of the market scenario and organisational constraints in which we are operating.
Insights & Strategy
We gather insights based on user interactions and the various social, economical, cultural and factors that influence their decision-making process. Based on the realistic consumer insights gained through the qualitative research, we develop in-depth and compelling strategies based on both pragmatic research and disruptive, intuitive thinking.
Insights & Strategy
We gather insights based on user interactions and the various social, economical, cultural and factors that influence their decision-making process. Based on the realistic consumer insights gained through the qualitative research, we develop in-depth and compelling strategies based on both pragmatic research and disruptive, intuitive thinking.
Architecture
Our strategy can be laid out into a phase-wise and component-wise architecture for a methodical and efficient way forward. It identifies key ideas, processes and their ownerships along with their prioritized, methodical articulation.
Architecture
Our strategy can be laid out into a phase-wise and component-wise architecture for a methodical and efficient way forward. It identifies key ideas, processes and their ownerships along with their prioritized, methodical articulation.
Roadmap & Milestone
We layout detailed strategies and milestones for projects in the form of a systematic roadmap, which our team can fall back on for the way forward in the design process. This forms the plan of action for the client as well as our designers in practice.
Roadmap & Milestone
We layout detailed strategies and milestones for projects in the form of a systematic roadmap, which our team can fall back on for the way forward in the design process. This forms the plan of action for the client as well as our designers in practice.
Ideas & Concepts
We are a team of focused, intelligent and creative designers, strategists and marketers, who come together to ideate and create concepts which connect with the end user. We incorporate desirability in a brand's visual image by connecting the dots of a consumer's mind. We believe in a detailed and personalised presentation each time, so that you are as convinced as we are.
Ideas & Concepts
We are a team of focused, intelligent and creative designers, strategists and marketers, who come together to ideate and create concepts which connect with the end user. We incorporate desirability in a brand's visual image by connecting the dots of a consumer's mind. We believe in a detailed and personalised presentation each time, so that you are as convinced as we are.
Design & Detailing
Perfection is about doing the little things well. When an idea is on the right path, we spend time on each detail of the design to ensure its aesthetic and functional needs are flawlessly executed in the production stage. We look at an idea's human factors, cost-efficiency, its manufacturing and the entire supply chain.
Design & Detailing
Perfection is about doing the little things well. When an idea is on the right path, we spend time on each detail of the design to ensure its aesthetic and functional needs are flawlessly executed in the production stage. We look at an idea's human factors, cost-efficiency, its manufacturing and the entire supply chain.
Design Documentation
A key part of our process is to document each idea so that we don't lose the thoughtfulness gone into the design details. It also serves as a guideline for future designers to be able to build on as valuable references.
Design Documentation
A key part of our process is to document each idea so that we don't lose the thoughtfulness gone into the design details. It also serves as a guideline for future designers to be able to build on as valuable references.
Software
In today's technology-integrated world, we create ideas that can be applied across all platforms – physical or digital. Our specialised team of technology experts and developers enable us to implement our ideas on web-based and mobile (iOS, Android) platforms, so that your ideas are not limited to paper, but speak consistently in the digital world equally effectively.
Software
In today's technology-integrated world, we create ideas that can be applied across all platforms – physical or digital. Our specialised team of technology experts and developers enable us to implement our ideas on web-based and mobile (iOS, Android) platforms, so that your ideas are not limited to paper, but speak consistently in the digital world equally effectively.
Hardware
In Bisquare Systems, we have a partner team of expert Electronics and Embedded Software engineers and designers who help us address products from inside out. Bisquare's promise of ‘Strategy by Design’ has helped many of our clients use the power of Integrated Design and Technology for Innovation, and has won us many prestigious awards like the National Award and CII-NID Design Excellence Award.
Hardware
In Bisquare Systems, we have a partner team of expert Electronics and Embedded Software engineers and designers who help us address products from inside out. Bisquare's promise of ‘Strategy by Design’ has helped many of our clients use the power of Integrated Design and Technology for Innovation, and has won us many prestigious awards like the National Award and CII-NID Design Excellence Award.
Technical Support
We take pride in our post-design process. We encourage thoroughness and collaboration for all technical aspects of the project – we are ready to collaborate and take ownership of the products, services or spaces. Most of our proposed work is thought-through in terms of feasibility and well-documented.
Technical Support
We take pride in our post-design process. We encourage thoroughness and collaboration for all technical aspects of the project – we are ready to collaborate and take ownership of the products, services or spaces. Most of our proposed work is thought-through in terms of feasibility and well-documented.
Project Management
We offer support in the form of sound project management at every stage of the project. Our expertise and experience ensures smooth functioning through effective liaising and co-ordination between client, vendor and design teams.
Project Management
We offer support in the form of sound project management at every stage of the project. Our expertise and experience ensures smooth functioning through effective liaising and co-ordination between client, vendor and design teams.
Sourcing
We believe in collaborations and partnerships for minimal costs and efficient implementation. Our network of vendors and specialists facilitate to translate our idea into a reality with a strong emphasis on quality.
Sourcing
We believe in collaborations and partnerships for minimal costs and efficient implementation. Our network of vendors and specialists facilitate to translate our idea into a reality with a strong emphasis on quality.
Testing & Rollout
We follow a series of reviews, checkpoints and supervision to ensure the end-product is built to perfection and reflects the dream we began with for our client.
Testing & Rollout
We follow a series of reviews, checkpoints and supervision to ensure the end-product is built to perfection and reflects the dream we began with for our client.