ASTERIX HOTELS

When Asterix Hotel launched in Pune in 2012, the idea of a boutique business hotel was still taking shape. Lemon Design partnered with the team to define and express this emerging category, creating a distinct space between no-frills corporate hotels and full-scale luxury. We began with brand strategy and crafted the positioning, “A li’l Star in Business Hotels”, a promise of business-ready comfort with personality. From there, we developed the brand identity and rolled it out across the hotel’s key touchpoints, including brochures, stationery and livery, corporate collaterals, and print communication, building a consistent presence that helped Asterix stand out from day one.