Lemon Design

V-RESORTS

Brand Strategy

Brand & Identity Design

Dynamic Identity System

Visual Language

Brand Architecture

Tagline Development

Environmental Branding

Signage Systems

Print & Digital Collaterals

A dynamic identity & Design system for destinations worth getting lost in.

V Resorts was created for travellers looking to leave the city behind and experience places through their landscapes, cultures and communities. Lemon Design developed a dynamic identity system that allowed the brand to remain consistent while giving every property its own distinct expression. Built around a dynamic ‘V’, the identity is adapted across photography, illustration and typography to reflect the character of each destination. The result was an infinitely scalable system that brought together a growing network of boutique resorts without losing the individuality that made each stay memorable.

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