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BOOK MY SHOW
Brand Strategy
Brand & Identity Design
Brand Design System
Business Design
Brand Positioning
User Interface Design
Web & App Design
A rebrand that helped redefine how India discovers, books, and shows up for entertainment.
BookMyShow was at a decisive inflection point, evolving from a functional ticketing service into India’s leading entertainment brand. The ambition was to transform into a household name, recognized instantly across the country. The challenge lay in creating a brand identity that would not only deliver strong recall in the present, but also endure as a consistent and scalable design system for decades to come. It needed to balance continuity with change, retaining the familiarity of its existing identity while signaling the energy and ambition of its future. More than just a visual refresh, this was about shaping a brand system capable of carrying BookMyShow’s story across platforms, partnerships, and markets — today and far into the future.
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BookMyShow’s identity evolution was built around a simple idea, the ticket, reimagined as a tilted stub that feels familiar, but younger, sharper, and always in motion.
Continuity was intentional, the enclosed “my” remains at the center, while the symbol shifts from a 3D ball to a ticket, signaling a progressive evolution without losing trust or recall.
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“We believe the new identity perfectly captures our current standing and future aspirations as a company. We have also introduced a refreshed tagline, which perfectly captures and communicates the three key things we do for our customers – we book their show, time and seats. Simple and clear!” -Ashish Hemrajani, Founder & CEO, Bookmyshow.com
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