TUFFKLEEN

Tuffkleen is Pidilite’s range of high-performance cleaning solutions developed for professionals, with specialised products for applications such as grout and epoxy cleaning, marble care and heavy-duty hand cleaning. We created a strong and highly functional identity system built around the most immediate sign of a job well done: the sparkle of a perfectly clean surface. The counterform of the sparkle became the central visual device, giving the brand a distinctive and recognisable graphic language while reinforcing its promise of professional-grade performance.