STAINOFF
Brand Strategy
Brand & Identity Design
Visual Language
Communication Design
Photography Direction
CGI & Product Visualisation
Iconography
Retail & POS Communication
Tough on stains. Easy on everyday life.
StainOff is a pre-treatment stain remover designed to tackle stubborn food, oil, grease and everyday stains before they reach the wash. We created the brand identity and communication system around this simple shift in behaviour, making pre-treatment feel like an intuitive part of everyday laundry. From the logomark, colour palette and icon system to photography, CGI, campaign imagery and retail communication, the visual language was built to communicate performance with clarity while giving the brand a sharper, more contemporary presence.
A cohesive design system was created to ensure visual consistency, scalability, and a premium brand experience across all StainOff touchpoints.
