CREATIVE FLOORS
Brand Strategy
Brand & Identity Design
Visual Language
Brochure Design
Communication Design
Where performance meets possibility
Creative Floors is the decorative flooring range from Dr. Cipy, created for architects, designers and specifiers looking beyond performance to the expressive potential of a surface. While it needed to retain a clear relationship with the larger Dr. Cipy portfolio, the range required a more design-led language of its own. We developed a distinct identity and communication system that balanced technical credibility with a more evocative approach to materials, colour and application. The visual language extended across the logo, brochureware and packaging, creating a range that could speak as naturally to creative decision-makers as it did to technical ones.
