DR. CIPY

Following Cipy’s acquisition by Pidilite, the strategy behind the rebrand was to reposition a high-performance flooring company as a sharper, more expressive, and future-ready brand. Built on over three decades of expertise, the new identity brought chemistry, sophistication, and system thinking into focus, with a visual and verbal language designed to perform across products, retail, communication, and digital touchpoints. At the centre of it all was a simple shift in perspective: making the floor the hero.