MISFIT

MISFIT was conceived as a cocktail spritzer for those who don’t ask for permission. Fresh, flavourful, and unapologetically itself, the brand rejects the codes of traditional drinking culture in favour of something more spontaneous, energetic, and alive. From the identity and packaging to its tone of voice and image world, every element was designed to feel bold, disruptive, and just the right amount of chaotic, creating a brand that doesn’t blend in, and was never meant to.