ART COLLECTION NU
Brand Strategy
Brand & Identity Design
Label & Packaging Design
Retail Activation
Event and Exhibition Formats
Illustration Design
PR & Influencer Kits
POS & Print Communication Design
Make wines fun again!
Created as the next chapter of Grover’s long-standing Art Collection, Art Collection Nu reinterprets a familiar legacy through a more fluid, expressive, and contemporary lens. Inspired by cubism, impressionism, and the vibrant theatre of shared celebration, the labels transform each bottle into a frame from life’s soiree, layered with movement, colour, and character. Bold silhouettes, kinetic compositions, and confident typography come together to create a system that feels artistic yet immediate, nostalgic in spirit but unmistakably new.
Not a redesign. A reawakening.
Art Collection Nu moves beyond the idea of labels as miniature artworks meant only to be admired. Instead, it brings art and wine into closer resonance, where both become part of an experience that is immediate, social, and emotionally alive. The result is a refreshed identity for a beloved range, one that honours its legacy without becoming beholden to it, and invites a new generation into the story with colour, warmth, and character.
Grover Essence
Grover La Reserve Brut
Grover Auriga
Grover Vijay Amritraj
