GROVER VIJAY AMRITRAJ
Brand Strategy
Brand & Identity Design
Packaging & Label Design
Inimitably Indian. A legend, celebrated.
Created for Indian tennis legend Vijay Amritraj, the Grover Zampa Vijay Amritraj Reserve Collection captures the spirit of sportsmanship, accomplishment, and grace under pressure. The identity is anchored by a distinctive slant-cut, wraparound label that adds motion and presence on shelf, while bespoke, hand-done illustrations bring an intimate, archival character to the pack. Premium, composed, and unmistakably confident, the design honours legacy without leaning on nostalgia.
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Art Collection NU
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