YOU WATER
Brand Strategy
Brand & Identity Design
Packaging Design
A bottle designed to give more than it holds.
You Water began with the belief that access to water could also become a way of sustaining communities and their cultural practices. We translated this ethos into the name and the promise, “You Drink. You Share.” For every bottle sold, the brand pledged an equivalent quantity of water to a water-deficit community in the region. Its identity extended this commitment by drawing from local art forms and engaging regional artisans to shape the packaging. Beginning in Bihar, the first labels celebrated Madhubani painting through a flexible design system that could evolve with every new geography.
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