THE HILLCART TALES
Brand Strategy
Brand & Identity Design
Packaging Structure & Graphics
Illustrations & Visual Language
Brochureware & Communication
Website Design
Designing India's First Luxury Tea Brand
Developed for A. Tosh & Sons, The Hillcart Tales was conceived as a luxury tea brand with a strong sense of origin. The identity and packaging drew on the landscapes, craft traditions, and cultural memory of Darjeeling, translating them into a system that felt both rooted and refined. From the name and visual language to the structure of the pack itself, the project brought together storytelling, material detail, and a considered approach to sustainability.
These tea bags are contained in a mini-carton and the cartons themselves are wrapped in a six sided sachets and placed in a hexagonal outer carton with spiral push in closures.
