THE HILLCART TALES
BRANDING
DESIGN
Lemon design was approached by A.Tosh & sons to create Visual Identity and Packaging Design for the luxury tea brand, The Hillcart Tales. The vision was to create an identity that resonated with people and communicated the expertise and knowledge that goes into the art of making tea in a sustainable manner.
Lemon Design came up with and exquisite packaging and visual identity that paid homage to the age old craft of tea picking and blending. The name, derived from an iconic street in Darjeeling, a strong visual identity and packaging that gives a strong sense of place were key factors that worked seamlessly. The packaging depicts the region of the tea's origin through beautiful watercolour illustrations of pristine landscapes that capture the essence of the beauty and hardwork that goes behind every cup of tea.
These tea bags are contained in a mini-carton and the cartons themselves are wrapped in a six sided sachets and placed in a hexagonal outer carton with spiral push in closures.
Misfit
ROAST
Soiree
You Water
Cake Dior
Auriga