GROVER AURIGA
Brand Strategy & Naming
Brand & Identity Design
Label Design & Packaging
A celebration in orbit : India’s first gold-infused sparkling wine.
Grover Auriga is India’s first 24-carat gold-infused sparkling wine, created for unapologetic celebration. When Lemon Design partnered with Grover, the brief wasn’t just to make it look premium, it was to give form to something entirely new. We found the answer in the cosmos: vast, luminous, timeless. Named after the Golden Charioteer constellation, Auriga became a design system where minimal restraint meets quiet spectacle, letting the gold flakes take centre stage while the label carries the story through subtle celestial cues.
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