GROVER INSIGNIA
Brand Strategy
Brand & Identity Design
Packaging & Label Design
Communication Strategy & Design
A signature expression of Indian winemaking
Insignia was conceived as one of Grover’s most exclusive wines: a limited-edition, estate-bottled Shiraz produced in magnum format and released in extremely small quantities. At launch, only 300 bottles were produced, with most made available by invitation. We developed the brand and packaging to communicate this rarity with restraint, creating a distinctive expression that felt collectible, crafted and unmistakably premium. Insignia became an early articulation of Grover Zampa’s ambition to push Indian wine into a more rarefied, connoisseur-led space—an idea that would later evolve further through ranges such as Signet.