CAKE DIOR
The Cake Dior brand refresh extended out into the design of their new store. Located in the heart of Pune’s Koregaon Park, the space was designed to be the perfect melange of her humble beginnings and the unwavering vision behind the brand.
The strategy centered around retaining the core values that made Cake Dior synonymous with exquisite taste, premium ingredients, and unwavering quality while reimagining the brand with a modern, global outlook. This store was key to helping evolve the brand perception - moving from the pre-existing perception of a bakery to a more experiential, engaging and discerning experience. It also encapsulates the years of growth, the nascent range of offerings and marks the start of a new chapter for a beloved, homegrown brand.
As we look back on this journey with Cake Dior, we are in awe of the dream and vision of its founder, Harrshita. Her passion and dedication to creating something truly exceptional have been a driving force behind this project. We are grateful to have witnessed the success that has followed.
Doolally
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ROAST
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Ate