CAKE DIOR
Branding & Strategy
Brand & Identity Design
Packaging Design
Cafe & Brand Livery
Retail Experience Design
Luxury, layered with memory.
The refresh reimagined a beloved Pune patisserie as a brand rooted in celebration, elegance, and emotional detail. From identity and packaging to the design of the new store, every touchpoint was shaped to reflect the founder’s vision of premium craftsmanship and memorable experiences. Refined typography, indulgent colour, bespoke motifs, and a richly detailed retail environment came together to position Cake Dior not just as a bakery, but as a destination for life’s most meaningful moments.
The strategy centered around retaining the core values that made Cake Dior synonymous with exquisite taste, premium ingredients, and unwavering quality while reimagining the brand with a modern, global outlook. This store was key to helping evolve the brand perception - moving from the pre-existing perception of a bakery to a more experiential, engaging and discerning experience. It also encapsulates the years of growth, the nascent range of offerings and marks the start of a new chapter for a beloved, homegrown brand.
As we look back on this journey with Cake Dior, we are in awe of the dream and vision of its founder, Harrshita. Her passion and dedication to creating something truly exceptional have been a driving force behind this project. We are grateful to have witnessed the success that has followed.
