Lemon Design

ATHER ENERGY EXPERIENCE CENTER

Strategy & Positioning

Narrative Development

Experiential Design Concept

Graphics & Interactive Multimedia Design

Design Detailing & Tendering

Execution Supervision

Delivering an electric experience.

Designed by Lemon Design, the Ather Experience Center brought Ather’s vision of a cleaner, smarter urban commute to life, and won the 2018 Kyoorius Design Award for Best Retail Space. Built around Ather’s Green & Clean philosophy, the space demystified electric mobility through hands-on demos, proof-of-tech storytelling, and immersive touchpoints that turned product exploration into community-building. Formulated to demonstrate Ather's mission to re-imagine urban commute, the space was designed keeping in mind not just the product, but the vision around the ecosystem and to provide a sense of ownership.

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