Lemon Design

PATANG

Adding colour to Indian wardrobes

NAMING

BRAND STRATEGY

BRAND DESIGN

COLLATERALS & LIVERY

RETAIL STORE DESIGN

Patang ™ is a western clothing brand for young Indian men and women focusing on well fitted, colourful wardrobe essentials.

Our research told us that it's not easy to find essential stylish, well-fitted wardrobe essentials in stores in a lot of cities and towns in India. Lemon was engaged by the client in the conception of a brief, name, position and to help create a consistent and simple brand system that can be easily adapted to the merchandise and across various other applications, including a chain of retail stores.

Patang — image 1
Patang — image 2
Patang — image 3
Patang — image 4
Patang — image 5
Patang — image 6
Patang — image 7
Patang — image 8

39 Similar projects for Branding & Strategy, Retail & Exhibitions + Consumer Brands, Fashion & Lifestyle, Retail
GJEPC

GJEPC

James Barry

James Barry

My Dentist

My Dentist

Tulips - Strategy, Rebranding and Design

Tulips - Strategy, Rebranding and Design