
PATANG
Adding colour to Indian wardrobes
NAMING
BRAND STRATEGY
BRAND DESIGN
COLLATERALS & LIVERY
RETAIL STORE DESIGN
Patang ™ is a western clothing brand for young Indian men and women focusing on well fitted, colourful wardrobe essentials.
Our research told us that it's not easy to find essential stylish, well-fitted wardrobe essentials in stores in a lot of cities and towns in India. Lemon was engaged by the client in the conception of a brief, name, position and to help create a consistent and simple brand system that can be easily adapted to the merchandise and across various other applications, including a chain of retail stores.








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