MY DENTIST

My Dentist is a chain venture, facilitating and encouraging dental well-being. It is present in most localities in Mumbai and plans to expand to other metros. The identity lends the brand a warm and welcoming feel, taking away from the intimidation people associate with dentists. The communication strategy was kept clean and clutter free for direct communication.The brand language extends to the interiors of the clinic, with a soothing colour palette and conversational and informative environment graphics, for a simple and efficient experience.