FRESH @

The brand ‘ Fresh@’ is targeted at namely the urban dweller to offer all the consumable needs (including fresh produce, FMCG, CPS, milk & milk products, non veg etc.), on a format of convenience through home delivery, supported and complimented by wide-offerings stores to bring excellent quality products at consumer’s doorstep at competitive prices. The brand created is dynamic and is aimed at creating delight in an otherwise mundane supermarket shopping experience, complemented with a local flavour.